2018 in review

2018 was a life changing year for me. In the last days of 2017 I met Agnes, whom I instantly fell hopelessly in love with. Something I’ve never experienced before.

I quickly changed my plans for 2018, cancelled trips, got a year long consultancy. I’d be staying in Sweden for 2018. And I haven’t regretted it, though I dislike the cold intensely.

A year is hard to boil down, so I’ve split this review into three sections, enjoy.

Timeline of Events

What I learned

Fitness & Health

Timeline of Events


January was a blur of rapid changes. Setting myself up to be with Agnes. I also gave a talk on the Ethics of Design at a major networks offices in Stockholm. It was well received.

February was spent celebrated my mothers 70th birthday and working like mad to put my own projects on hold, while getting to grips on my client project.

In March I was the sole witness to my friends wedding, they wanted a small one, and I’m incredibly grateful to have been there.

April my client took off to Rome for a conference, Agnes joined us for the last day and a half. It’s my second time in Rome and I love it. The history nut in me is excited about everything, and the food is fabulous.


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The summer of 2018 was generally considered to be the best summer in Sweden for a hundred years. I’ve certainly never experienced anything like it. For a solid four months we had sun and warmth. It was epic, but it also lead to overheating offices and a lot of summer colds. Agnes spent our two week vacation in a fever.

In May some friends from 500 startups visited Stockholm, it was great to reconnect and hear about life inside the US startup world again.

In June Sweden is never really dark, it’s a magical time. I did a lot of great work when everyone else was trying to find refuge from the heat, and we even managed to go sailing. Something I’ve been yearning to get back to.

July was a furnace of heat, which we spent living on the balcony. Walking the dog as early and late possible so he wouldn’t over heat, and visiting the archipelago.

When August rolled in and the evenings started darkening again I could hardly believe how much fun I’d had over the summer. We lived on that balcony until it was cool enough to go to sleep for almost two months. it was beautiful.

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As the shadows lengthened work picked up speed again in Sweden. The fall was a lovely cavalcade of colors, and in September we spent some time in the archipelago enjoying autumn and feeding the little dog too many hotdogs. I did a Netcast about the Future with a couple of friends of mine.

On our first date, we talked about Oktober Fest in Munich. So when oktober rolled around, we went and had an absolute blast. We made sure to visit Neuschwanstein when we were in the area. If you haven’t seen Bavaria in the late summer or early fall… You should. It’s like a fairytale.

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I don’t like the cold and the dark. In fact I get colds easily and slightly depressed. Thankfully Agnes kept me awake and excited about Christmas. Which was amazing (the dog did not like it though). I also had the opportunity inn November to visit Marbella for a workshop with a Swedish startup. That was a very welcome respit from the dark.

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What I learned

Over the year I’ve discovered many ideas and had several insights that I’d like to share. Some of them are rediscoveries, which is both amusing and slightly worrying. I’ve detailed most of them on my life strategies page. This is the broad strokes summary:

Consumption and wasting time is extremely comfortable. But mostly time we will regret spending. Most consumption will not create memories for life, but rather just tick some minutes away. Stepping back from consumption completely can show which is which. And give you time to create, which is my next point.

Creating is always scary. More than anything else, I spend a ton of time trying to prepare myself for the real work. This is simply just procrastination. You cannot be prepared to create, or do real work. You just have to do it. I’m going to try to be aware of this during 2019, and really ship work.

Learning is fun. And anything that is fun can be used to distract yourself from the real work. Are you sure you need to learn more before doing the thing you’re putting off? More often than not, the answer is no. Just do it.

Love is rare so enjoy it. Beauty is not, so enjoy that too. Life does not need to be a grind. Anything can be beautiful and we can even learn to love the hardest work.

Fitness & Health

If you’ve followed me over the years, you’ve probably noticed that I spend a lot of time and energy on fitness. I used to be heavily overweight in my teens and have had problems with food and health ever since. But in 2018 I can proudly say I’ve been both healthier and fitter than ever before. The journey is never over, and I’m excited about 2019 in this regard too.

Jesper Bylund at 34 years old

Jesper Bylund at 34 years old